Vivero Botanik

2024

Branding

Motion Graphics

For Vivero Botanik, I developed a comprehensive audiovisual strategy and brand standardization to enhance its connection with consumers. The project aimed to position the brand as a leading authority in urban gardening and sustainable living, inviting people to integrate plants into their everyday lives. By leveraging current trends in eco-friendly lifestyles and the growing interest in gardening, this initiative was designed to resonate with a wide audience, both online and offline.

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This initiative exemplifies the power of creative storytelling and visual design to drive consumer engagement and brand loyalty. By blending education with visual appeal, we were able to tap into a rapidly growing market of eco-conscious consumers, positioning Vivero Botanik as both a brand and a lifestyle choice for modern, sustainable living.

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Strategic Goals:

Establish Vivero Botanik as a top-of-mind brand in gardening and natural wellness.
Increase consumer engagement through educational, practical, and visually appealing content.
Promote the idea of incorporating plants into everyday routines, aligning the brand with a modern, sustainable lifestyle.

Market Insights & Opportunities:

The rise of urban gardening and the increasing desire for sustainability are key drivers in this market.
Social media platforms are buzzing with activity from Vivero Botanik's target demographic, offering a perfect channel for reaching and educating the audience.
Consumers are actively searching for content that is both informative and visually engaging, making this a prime opportunity to create value-driven content.
Proximity to key urban areas strengthens the brand's presence, ensuring greater visibility and accessibility.

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