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Bélmont
2024
Digital design
Branding
The choice of connoisseurs who value heritage, quality, and craftsmanship in their ingredients.
The Brief
The objective was clear: create an identity for a premium mayonnaise brand that stands out in the gourmet food market. The narrative positions the product as more than just a condiment.
The design needed to:
1. Highlight the rich French heritage behind the brand.
2. Convey a sense of luxury, refinement, and craftsmanship.
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Overview:
Bélmont is a passion project that reimagines the world of premium mayonnaise through a blend of French culinary heritage and timeless Victorian-inspired design.
The objective was to craft a packaging design that embodies the sophistication and elegance of French cuisine while appealing to modern gourmets and food enthusiasts.
This project explores how design can elevate an everyday product into a symbol of culinary art. The challenge was to translate the Victorian era’s opulence into a subtle, contemporary design while maintaining practicality for the product’s label.